HOW TO MARKET YOUR DETERGENTS - FOR STARTUPS

 

Marketing the product has always been a difficult aspect of the business. Our clients have always complained when it comes to marketing their products. In this post we are outlining some strategies to help should you decide to use liquid soap or any other products. It must be noted that the strategies outlined below are not infallible. The following strategies should help and you should adjust it where necessary to suit your strength.

Choose your customers or segment your customers

It is always important to know your customers and their need. This will help you produce an unquestionable product. For instance, if your target market is high-income earners, you should know these groups will buy your product no matter how expensive it but they will be looking at your product’s viscosity, lathering ability, and also the effect of the product on the hand.When you can determine your customers, it will help you in choosing your words when it comes to selling.

Credit Sales - Market Women

This strategy depends on your convincing ability. You should know that your product is new and some market women, will only take your product into their shops when you give it to them on credit. They do not want to waste their money on a product that does not have a market. And sure these detergents are being sold with a brand name. So yours is now coming into the market so the market women will feel that, when they buy the product with their money, it will get stuck.With this strategy, you should have the policy to implement it. You can have a policy that when you give to the market woman, you will come for money in two weeks.

Using social media - Instagram, Facebook, Tiktok, WhatsApp

Social media has become the order of the day and it is one the cheapest means to market your product. It is cheap in the sense that, you can reach many people with just a click. However, it will be expensive for some people. Using Instagram and Facebook can help you reach buyers outside your range. All you need to do is have nice packaging for the product and you are good to go. To improve social media marketing you should be willing to pay to run ads to reach more people. For a fact, you may not be getting money from these ads but your product will be getting into the mind of people who uses a similar product.

You can make use of your WhatsApp status which is very cheap. It is quite limited to the number of contacts you have on your phone but you can ask friends and family members to help you post the product on their status for you.

Peer to peer marketing

 You must make use of your friends and family to help you sell the product. As mentioned earlier strategy of using social media to sell, your peers can help even in the local or the traditional form of marketing by recommending your product to their friends and family too. With this approach, you should not be afraid of giving free sample to some to these friends and family members who are willing to support your marketing. This free sample will even help you to improve your product as these family and friend will provide you with their feedback.

Promotional Sales

 This strategy has worked and have been working for some startups in the manufacturing and production industry. Even in the commerce side, promotional sales works. What you can do with this strategy is to identify local markets in your area. Organize some friends and family, print out some nice T-shirts and get some allowance for them. Sell the product to break even or make some profit to offset the cost incurred on putting together promo sales. Take this strategy as advertising to let people know the product in also good.

Take Home

The next line of investment in your quest to making a business out of these detergents and cosmetic is marketing. You need spend more and time to market the product as someone new to this business world. You must make use of your family, friends, church, groups that you belong to and your local community.